The main difference between advertising and editorial shoots is that an advert is trying to sell the customer a product or collection, whereas the editorial is trying to portray a mood around a certain brand, not any particular products. Therefore an advert would usually have cleaner and simpler lighting to show off the makeup clearly so that the customer can see what the products look like on the skin. The makeup in an advert is also usually more wearable as it is supposed to make the customer want to look like the model to make the customer want to buy the products. Whereas editorial makeup can be a lot more avant-garde because it is selling the mood of the brand, so the makeup wouldn't necessarily be the main subject in the image, it may be certain props or the dramatic lighting. Editorial shoots are what you see in magazines, whereas adverts are seen on bill boards, TV and on the shop floor, as well as magazines.
L'Oreal Advert Vs Editorial
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| L'Oreal Editorial Shoot. CELEBSVENUE, 2014. Barbara Palvin for L'Oreal Miss Manga Ad Campaign(2013) Photo Shoot [viewed 19th March 2016]. Available from: http://celebsvenue.com/barbara-palvin-for-loreal-miss-manga-ad-campaign-2013-photo-shoot/ |
Editorial:
-It is a full body shot, not focusing on the makeup look.
-The shoot is focusing more on the styling and the props, rather than the makeup.
-The brand name is not included in the shoot, making it all about the image and not specifically about the brand.
-The image has no text to distract from the image.
-Editorials are often collabs with different brands to create a more diverse image.
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| L'Oreal Advert Shoot. BELLASUGARUK, 2010. Beauty Byte: Grazia's New Interractive L'OrealCheryl Cole Ad! [viewed 19th March 2016]. Available from: http://www.popsugar.co.uk/beauty/Beauty-Byte-Grazia-New-Interractive-Léal-Cheryl-Cole-Ad-8679012 |
Advert:
-Close-ups on advert so you can see the makeup clearly.
-Lots of text so you know the name of the products, the brand name and any contact details.
-There is an image of the product so the customer knows what the product looks like and what product is being sold.
-The model is well-known to grab people's attention and to make them think their 'favourite celebrity' uses the products.
-The make-up is kept simple and wearable to show the customer how they can where it and to make think think if they wear the product they will be as beautiful as the model.
Bobbi Brown
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| YOUNG, M., 2012. Textured Beauty Editorials [viewed 19th March 2016]. Available from: http://www.trendhunter.com/trends/interview-russia-bobbi-brown |
-Bobbi Brown are known for their natural and understated makeup looks so this editorial is very different for them.
-The makeup is more dramatic and not necessarily very wearable for their target audience, not making it suitable for an advert. It looks like eye liner has been used to smudge all over the eye, showing a more creative way to wear their makeup products.
-The image is very close-up to make the makeup stand out and so there are no distractions.
-The model is not well-known, making the audience focus more on the makeup look, instead of the person wearing it.
-There has been a filter of water layered over the top of the image; Bobbi Brown would not include this in an advert because their aim would be to showcase the makeup perfectly and this filter distorts the makeup slightly.
-No products have been included in this editorial image because they are not advertising one particular product or a range, they are just showcasing the brand as a whole.
-The brand logo has been included to advertise the brand clearly.
-There is some small text which I can't quite read; however I assume it's information about the brand and where you can find it.
Advert:
-The background is all white, making it look very clean and crisp. There is a solid black banner across the bottom of the advert, with product information and the logo on it in white, again adding to the very professional and almost clinical look of the advert.
-The model is wearing a white shirt, making her look sophisticated and clean cut, which is targeted at their slightly older, wealthier audience.
-The model, Katie Holmes, is well-known, bringing more interest to the products and brand.
-The model look beautiful, but natural which is many women's aim with makeup. The audience would also think that if they bought this product they may end up looking as gorgeous as the model.
-The model's skin looks flawless, but still natural to showcase how the product works. Bobbi Brown is all about enhancing your natural beauty, instead of masking it with makeup and I think this advert definitely reflects this.
-The brand's products are shown in their packaging, making it easier for people to recognise them in store or online.
-Bobbi Brown's logo is shown five times to imbed it into the audience's memory.
-The owner, Bobbi Brown, has signed the advert, making it seem more personal to the customers.
-There is a quote by Katie Holmes in the top right corner giving her positive feedback on the brand, which would make people think that if a celebrity like Katie Holmes likes it then they will too!
-There is then a small paragraph about the products to give the audience more information incase they wanted to purchase one.
I am excited to create my own editorial images representing the cosmetics brand Mac and their overall mood!
Resources:
FASHION PHOTOGRAPHY BLOG, 2010. Advertising Vs. Editorial [viewed 19th March 2016]. Available from: http://www.fashionphotographyblog.com/2009/12/advertising-vs-editorial/
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| CATRINA, 2013. Katie Holmes Stuns In 'Navy and Nude' Ad For Bobbi Brown! [viewed 19th March 2016]. Available from: http://secretsofabeautyaddict.co.uk/news/new_products/katie-holmes-bobbi-brown-navy-nude/ |
-The background is all white, making it look very clean and crisp. There is a solid black banner across the bottom of the advert, with product information and the logo on it in white, again adding to the very professional and almost clinical look of the advert.
-The model is wearing a white shirt, making her look sophisticated and clean cut, which is targeted at their slightly older, wealthier audience.
-The model, Katie Holmes, is well-known, bringing more interest to the products and brand.
-The model look beautiful, but natural which is many women's aim with makeup. The audience would also think that if they bought this product they may end up looking as gorgeous as the model.
-The model's skin looks flawless, but still natural to showcase how the product works. Bobbi Brown is all about enhancing your natural beauty, instead of masking it with makeup and I think this advert definitely reflects this.
-The brand's products are shown in their packaging, making it easier for people to recognise them in store or online.
-Bobbi Brown's logo is shown five times to imbed it into the audience's memory.
-The owner, Bobbi Brown, has signed the advert, making it seem more personal to the customers.
-There is a quote by Katie Holmes in the top right corner giving her positive feedback on the brand, which would make people think that if a celebrity like Katie Holmes likes it then they will too!
-There is then a small paragraph about the products to give the audience more information incase they wanted to purchase one.
I am excited to create my own editorial images representing the cosmetics brand Mac and their overall mood!
Resources:
FASHION PHOTOGRAPHY BLOG, 2010. Advertising Vs. Editorial [viewed 19th March 2016]. Available from: http://www.fashionphotographyblog.com/2009/12/advertising-vs-editorial/
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