Beauty and the Brand: 2016 Spring/Summer Makeup and Hair Trends

When creating my advertisements, editorial and catwalk looks I wanted to incorperate the 2016 spring/summer makeup and hair trends that were seen in London, Paris, Milan and New York Fashion Week. I want all my looks to be very on trend and current, to give mac a very up to date and stylish image. The looks created on the catwalk showcased the future trends that are predicted to be popular in spring/summer 2016. I looked at the Cosmopolitan magazine to see what brands predicted what trends so that I could see what trends were being repeated and would therefore be more popular. The results are as follows.

MARCH, B., 2015. Spring/Summer 2016 hair and makeup trends [viewed 1st February 2016].
Available from: http://www.cosmopolitan.co.uk/beauty-hair/beauty-trends/g4142/spring-summer-2016-hair-makeup-trends/?slide=1

Louis Vuitton showcased a hippy doll-like look using dramatic eye lashes on the top and bottom lash line. The doll-like look was created by putting the lower lashes lower than the natural lower lash line to make the eyes look bigger and more round, like a doll. It also looks like the model in the image above is wearing coloured contacts, giving the eyes a more artificial and dramatic look; the contacts also make the eyes look bigger because there is more of a solid line around the colour. Tiny plaits were added randomly in the hair, giving a youthful and hippie look.

Chanel gave the models a wash of blue eye shadow across the eyes in the shape of bandit masks for their All Blue Rhythm Collection. I don't think the mask look is going to catch on with the public.. however the use of blue eye shadow could become a popular trend. The hair was put into pigtails and then joined at the back with double barrettes. This hair looked was designed by Sam McKnight.

Keno created a wet look hair style by applying Bumble and bumble gel all over the hair, putting sections of the hair into braids and then releasing them to create natural wave. This look was created by Anthony Turner.

Mui Mui gave the models pigtails with a centre parting and detailed headpieces. The lips were the statement feature of the makeup look, using a mixture of berry and blue lipstick to give a two-toned look.

Emanuel Ungaro gave the models a very youthful and fresh look with false freckles over the nose and cheeks. Makeup artist, Lucia Pieroni, predicted that the freckles look would be the trend for spring/summer. She created the freckles using Oak and Coffee lipliners from Mac.

Celine gave their models a very slick ponytail with the hair neatly braided. They used their own product Braid Aid 03 to achieve this look. The makeup was very modern looking with a floating graphic liner, bold eye brows and a strong matte red lip. The hair designer, Redken's Guido, said he felt the look was quite tomboyish.

Alexis Marilee gave the model's very colourful, youthful eyes using tropical colours. Makeup artist Lloyd Simmonds created the look using a blue Mac Pro Paint Stick on the lid and mixing that with a yellow colour on the brow bone to create an ombre look. The cheeks were also very bright, with a wash of pink blush applied high on the cheek bones.

Chloe kept it very simple with the hair, focusing on keeping the models natural hair texture. The makeup was also kept quite natural, but the eyes were lined with a black kohl liner to give it a more grunge look.

Balmain gave the models a very high, sleek ponytail, bound with Balmain hair extensions. The makeup was natural but had strong brows and contour.

Roberto Cavalli gave the models a very natural makeup look but put black kohl liner in the waterline round the eyes to give a grunge look. The hair Roberto Cavalli's Creative Director, Guido, gave the girls a "tomboyish 80s look". He blow dried the hair to one side in a deep side parting to create a quiff and then put all the hair to the back in a straight style, giving it a slight boyish look from the front but keeping it long and feminine in the back.

Missoni gave the models a very slick wet-look hairstyle using hair gel and hair spray. The makeup artist, Lucia Pieroni, described the makeup look as "sporty-tribal" with a the simplistic face and bright, abstract eyes. The image above shows a royal blue colour as blue eyes will be very on trend in spring/summer but there were many other colours featured including white, yellow and turquoise.

Bottega Veneta gave their models a very relaxed look that reflects what real women do to their hair on a daily basis. The hair was blasted with a texture spray, given a rough part and then put into a low ponytail with the hair only puller half way through to give this messy bun look.

Marni gave their models a 60s look, with hair stylist Paul Hanlon giving the models very sleek and smooth pigtail with a twist on each side. The front of the hair was shaped in curves to frame the face and add a 60s look. The makeup was all about the sparse but exaggerated eye lashes, applied by makeup artist Tom Pecheux.

DSquared2 gave their models a "sexy surfer girls" look with the slicked back wet-look hair. Hair stylist Sam McKnight used Loreal products and ran a wide-toothed comb through the hair to create grooves. The makeup was done by Mac and focused on the very dewy skin and clear glossy lips.

Dolce&Gabbana gave their models a very soft and elegant makeup look, keeping it all about the luminous skin, soft feline eyes and plump lips. The full range of Dolce&Gabbana lipsticks were showcased on the catwalk.

Emilio Pucci gave their models very relaxed looking hair, putting in a side parting and then smoothing the hair to give a glossy finish. Mac makeup artist, Lucia Pieroni, gave the models luminous skin and then gave the eyes a "worn for days" look, using black kohl liner in the top and bottom waterline.

Alberta Ferretti gave the models a very soft and feminine makeup looking, focusing on the luminous and glowy skin. Hair stylist, Guido, gave the models a relaxed, but elegant updo. He twisted sections of hair and pinned them up; he then decorated the hair with gold thread to almost act as jewellery.

Prada gave the models a very futuristic look, with makeup artist Pat McGrath giving the models a bold gold lip as the statement feature. Hair stylist Guido gave the hair a very unusual and possibly masculine look, smoothing their fringes and side burns flat against the face.

Max Mara gave their models a messy quiff for the hair but the main focus was makeup artist, Tom Pecheux's, bold eye look. He accentuated the eye brows by creating graphic shapes in bright orange and green.

Fendi hired hair stylist Sam McKnight to give them a faux bob by pinning up the ends of the hair under and he gave them a deep side parting. Makeup artist Peter Philips gave the model a natural face with the focus being the floating graphic liner, following the shape of the model's eye socket.

Moschino gave the models a very 90s look. The makeup was very soft and elegant with a smoked out wing liner and a muted brown lip. The models were then given choppy bowl-cut wigs in different colours.

Ashish used sequins on their models to give a fun, girly look. The makeup was very simple but with the focus being on the eyes which had chunky, pastel coloured, sequins applied all over the lid and out to create a wing. The models' hair was put into a middle parting with the same sequins concentrated in the parting and dispersed outwards.

Kristian Aadnevik chose Antonio Corral Calero, Global Moroccanoil Ambassador, to give their models a beautiful multi braided look. The models had two braids either side of their head which were braided back and closed over at the back, secured by knotting the hair together.

Ashley Williams chose YSL's UK Makeup Ambassador, Isamaya Ffrench, to give their models a controversial 90s eye brow. She blocked out and concealed the natural eye brows and then drew on a very think arched eye brows higher up. The models also sported a bold red lip. Hair stylist, Mark Hampton, gave the models a deep side parting, pinned one side back with jewelled clips and then let the heavier side hang slightly over the face to give a punk look.

Paul Smith chose stylist, Tina Outen, to give their models this twisted pigtails look. She split the hair in two equal parts, used hair curlers to curl the hair away from the face and then put them into two low bunches. She then twisted both sections and crossed them over each other in a figure of eight to achieve this fun but elegant look.

Giles gave their models a bright, matte red lip which is proving to be a definite summer 2016 trend. The eyes were given soft, smudged black eyeliner and clumpy mascara to complete the look. The hair, by Label M, was given a half up, half down style with dual-braids to give a girly look.

Thomas Tait chose hair stylist Sam Burnett to create this very simple look. The hair was smoothed into a side ponytail and then swooped round and upwards and secured with a large bobby pin. The makeup focused on the very exaggerated and clumpy lashes. Fake eyelashes were used on the top and bottom lashes to create this dramatic 60s look.

Erdem kept the hair very simple, but giving it a centre parting and then smoothing down and straightening the hair. Makeup artist, Val Garland, gave the models a very natural brown wash of colour all round the eyes which almost give the appearance of sunken eyes.

Christopher Kane gave the models a very relaxed wet-look hair style, with a centre parting. The eye brows were the main feature of the face, which were brushed up and filled in to give a bushy, full look.

Burberry chose their Makeup Artist's Consultant, Wendy Rowe, who gave them bold statement lips in the iconic shades Oxblood and Nude Beige. She then gave the models natural satin skin and a soft contour. Their hair was given a relaxed wet-look style, with a rough centre parting and styled behind the ears.

Issa chose Duffy, Vidal Sassoon Global Ambassador, to give their models a glossy look with very loose natural waves. The models were given a golden glow by St Tropez and the makeup was kept natural but with a heavy underliner.

Topshop Unique gave their models a bold, matte red lip and lived-in smoked out black liner and mascara to give a party look. L'Oreal's hair stylist Anthony Turner gave the models iconic down-dos from the 60s to the 80s.

Roksanda gave their models a 60s themed look with the front of the hair being crimped and the back of the hair straightened to give a dual-texted look. The skin was kept very natural, but perfected, and then the eyes were given a wash of turquoise blue.

J. W. Anderson brought back minimalistic makeup with this luminous skin and natural shaded brows. The hair was scraped back into a ponytail, with gel, which was then split in two and twisted all the way down to give a slight braided look.

David Koma gave their models a smooth, wet-look style with deep side partings. NARS' Andrew Gallimore gave the models a very fresh, luminous look, with just brow gel brushed through the brows.

Julien MacDonald chose hair stylist Syd Hayes to create this very wet wet-look hair, with it all scraped backwards. The models had glowy skin using St Tropez Self Tan Luxe Oil. The models then had an intense black smokey eye and luminous skin, using L'Oreal products.

House of Holland chose St Tropez Tanning Expert, Jules Heptonstall, to apply two coats of the Instant Tan all over the face to give a warm, golden glow which was then bronzed further using a matte bronzer. The hair was given a centre part, with a natural wave.

PPQ decided to colour the models hair in statement hair hues from the Wella Professionals Colour Club. The mid lengths down was crimped to give it a frizzy and voluminous texture, which contrasted with the very slick top half, which was given a centre parting, bringing in the trend of dual-textured hair.

Marchesa chose makeup artist Gucci Westman who used Mac products to create this very luminous skin look with soft contour and brows and then a bold, matte pink lip. The colour of pink lipstick worn depended on what shade would suit each model. The hair was put in a centre part and slicked back into a low bun.

Marc Jacobs gave the models a very messy, almost greasy looking chignon and applied very heavy coats of mascara to the top and bottom lashes with some smudged looking blue eye shadow from the inner corner to half way. This is a very messy and disheveled look.

Anna Sui chose Pat McGrath as the makeup artist for their catwalk look. The models were given a black graphic liner and a deep, matte red lip. The hair was given a natural beachy wave and decorated with statement tropical flowers.

Oscar De La Renta chose Guido to give their models a glamorous, glossy low ponytail with a centre part. The ponytail was secure loosely by a piece of black ribbon with only one look. The makeup was kept simple with bold eye brows and a strong, matte red lip.

Zero + Maria Cornejo chose makeup artist Dick Page to create this abstract art inspired eye look. Some white paint was smudged/smeared on the outer edge of the models' eyes which he think shaped with jagged brush movements to add structure. The rest of the face was kept very bare. The hair was given a slight wet-look style, with the models hair lightly swept over their faces from a side part.

Victoria Beckham chose Guido to style her model's hair. He created a very sleek, glossy hair style with an off centre parting and then the hair tucked behind the ears. Makeup artist Pat McGrath gave the models perfected luminous skin with a orange/red matter lip.

Opening Ceremony gave their models a beautiful minimalistic makeup look. The skin was very glossy and dewy, with a matte nude lip. The hair was put into a side parting and given a natural, glossy wave.

Mansur Gavriel chose NARS Director of Global Industry, James Boehner, to give the models chunky, clumped together eye lashes and a matte nude/pink lip. The hair was put in a centre parting a smoothed down with gel and put into a low bun to create a sophisticated look.

Jeremy Scott gave the models a very dramatic 60s inspired look. Makeup artist, Kabuki, gave the models a graphic liner to mimic exaggerated lower lashes and a bright coral/orange lip colour. The models were given 60s styled wigs to wear.

3. 1 Phillip Lim chose makeup artist Francelle Daly to give the models natural luminous skin, a nude glossy lip and a blue eye. Blue eye liner has been applied to the inner corner of the lower lash line and the outer corner of the upper lash line.

Diane Von Furstenberg decided to create a 70s inspired look showing how Diane used to wear her hair. Hair stylist, Orlando Pita created the beautiful curls by twisting the hair into buns and then releasing them to create these soft, full waves. Makeup artist Pat McGrath applied a mixture of turquoise and green to create this sensual smokey eye; she completed the look with mascara and a glossy nude lip.

Herve Leger by Max Azria chose Orlando Pita to create this braided ponytail. He put a deep side part and created a french braid running around the perimeter of the model's face running into the low ponytail at the back. The makeup was kept very natural and minimalist, with very dewy skin and a natural brow.

Creatures of the Wind chose makeup artist Aaron de Mey to create this graphic black liner and gold glitter combo. Aaron de Mey said "I loved the richness of the gold against the toughness of the black. It's an updated, modernised take on eyeliner. The hair was put in a deep side part and given lots of texture.

Givenchy chose to either decorate the models' faces in elaborate jewellery or they wore the spooky makeup shown above. The eyes were shaded in a deep brown all over the eye and brought down to give a heavy and slightly ill look. The eye brows were then bleached out to give an almost alien look to the models. The rest of the face looked very natural and the lips looked to be left bare. The hair was put in a middle part and smoothed down and behind the ears.

Jenny Packham chose makeup artist Talia Sparrow to create this bright, colourful makeup look. She gave the models a light turquoise eye liner with a wing and a bright red lip; all Laura Mercier products. The models all had very dewy looking skin to finish off this spring ready look. The hair was parted in the centre and kept natural looking.

Alexander Wang chose makeup artist Diane Kendal to create this barely there makeup look. She wanted it to look like the models weren't wearing any makeup but that they were well groomed. She only used a moisturiser on the skin and then hair stylist Gudio just accentuated each model's natural hair texture to create individual looks.

Nicholas K chose Macadamia Professional's Ambassador Giannandrea Marongiu to create this ponytail look that he called the 'back knot'. He smoothed all the hair back into a low ponytail and then only pulled half the hair through the hand band to create this loop shape. He then concealed the hair band with a thin section of loose hair. He added hair extensions if the model needed more length.

Public School chose hair stylist Allen Ruiz to create this rope braid. He smoothed back the hair with hair gel and tied it into a ponytail on the crown of the head. He then split the hair into two equal sections and started twisting them around each other to create this rope shape. He took a loose section of hair to conceal the hand band.

The Most Popular Trends

I noticed that many of the predicted trends from each brand were repeated in different brands which makes me think that the predictions are being confirmed. The repeated trends are as follows:

- Wet-look hair continued to be used, whether it was to create a slick, glamorous look or a messy, more greasy looking hair look. The brands that used this included Mark Jacobs, Julien MacDonald, Christopher Kane and Keno.

- Deep side parts were used time and time again in different hair styles, from neat pony tails to messy quiffs. The brands that featured this trend included Creatures of the Wind, Herve Leger by Max Azria, David Koma and Keno.

- Pigtails were modernised and re-invented for spring/summer 2016, for example Paul Smith gave their models a twisted pigtails look. She split the hair in two equal parts, used hair curlers to curl the hair away from the face and then put them into two low bunches. She then twisted both sections and crossed them over each other in a figure of eight to achieve this fun but elegant look. Another example is when Chanel put the hair into pigtails and then joined them together at the back with double barrettes.

- Exaggerated eye lashes were featured on many catwalk shows to either give a doll-like eye shape or to give a 60s look. For example, Louis Vuitton showcased a hippy doll-like look using dramatic eye lashes on the top and bottom lash line. Another example is how Marni's makeup was all about the sparse but exaggerated eye lashes.

- Black kohl liner was used to give a grungy look to make of the makeup looks or just to add drama. Chloe gave their models a very natural face but then added some black kohl liner along the top and bottom water line and then smudged it out slightly to give a grunge and worn-in makeup look. Issa used this black liner along the lower lash line in a thick stripe and also used it in the water lines to give a very exaggerated lash line.

- Luminous skin was featured in almost every catwalk makeup look! The glowy skin gives the models a healthy and fresh glow. It was achieved with different techniques, for example Alexander Wang used just a moisturiser on bare skin, but then Opening Ceremony created the glow on their models using clear lip gloss.

- Graphic liner was a main feature in many catwalk looks. For example, Creatures of the Wind created a think black wing liner and then layered it with gold glitter. Another example is when Zero + Maria Cornejo used white paint to smudged on the outer edge of the eye. My favourite example is when Ashish created a think wing lined using only sequins because it drew so much attention and it was very different from anything else I saw.

- Braids were used to decorate the hair of many models. One of my favourite braided looks would be Public School's rope braid because it is very slick and glossy looking, making it look very sophisticated and polished. A more messy and relaxed example would be Giles' dual-braid where there were braids going down each side and then down the back with lose fly aways to give a more romantic look.

- The 60s theme was featured in many looks which could catch on as a new spring/summer trend. Jeremy Scott created a cartoon like 60s look with an exaggerated wig and bold eye liner in the shape of eyelashes. Roksanda gave their models a 60s themed look with the front of the hair being crimped and the back of the hair straightened.

- Fake tan by St Tropez was incorporated into some of the looks which makes me think that a glowing tan will be very popular in spring/summer 2016. House of Holland applied two coats of the Instant Tan all over the face to give a warm, golden glow which was then bronzed further using a matte bronzer. Julien MacDonald gave the models glowing skin using St Tropez Self Tan Luxe Oil.

- Dual textured hair was an interesting trend that I did not expect to see on the catwalk, however it might catch on! PPQ crimped the mid lengths down to give it a frizzy and voluminous texture, which contrasted with the very slick top half. Another example is when Roksanda crimped only the front section of hair and left the back section straight.

- Blue eyes was one of the biggest trends that stood out to me and so many of the brands incorporated it into their catwalk look. Chanel gave the models a wash of blue eye shadow across the eyes in the shape of bandit masks. Missoni would have to be one of my favourite catwalk looks for this season because I think the deep skin of the model and the royal blue look so luxurious and rich together. I also love that the makeup doesn't look too precise but it looks more fun and abstract. I also really liked Marc Jacobs take on the blue eye trend, with some blue eye shadow smudged in the inner corner and then lots of mascara because it looks very messy and relaxed, but still sexy.

- Matte red lips are another trend that will become big in spring/summer 2016. I think red lips have been an iconic look for so long, but it specifically matte red lips that will become very popular. Many brands on the catwalk incorporated this trend into their looks, including Jenny Packham, Victoria Beckham, Anna Sui, Oscar De La Renta, Toyshop Unique and Celine.

- Metallics were a trend going down the runway and there are so many ways to incorporate this into a look. Prada gave their girls a futuristic gold metallic lip which was the statement of the look. Another example would be how Diane Von Furstenberg gave their girls a beautiful metallic blue/green eye.

Resources:

MARCH, B., 2015. Spring/Summer 2016 hair and makeup trends [viewed 1st February 2016]. Available from: http://www.cosmopolitan.co.uk/beauty-hair/beauty-trends/g4142/spring-summer-2016-hair-makeup-trends/?slide=14

Beauty and the Brand

Monday, 1 February 2016

2016 Spring/Summer Makeup and Hair Trends

The Most Popular Trends

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