Mac's Logo and Identity

Mac Logo

Mac Cosmetics Company Logo
MAC, 2016. Our History [viewed 30th January 2016]. 
Available from: http://www.maccosmetics.jobs/mac/our-history.html

The Mac logo is very distinctive and recognisable. It is very simplistic, with veery clean and sharp edges, making it look very professional. The use of only black and white also gives a professional and up market look because it doesn't look fussy or tacky in any way. The logo doesn't include any images of makeup or any other figures, but it instead just includes the company name. It has a very distinctive font used, that is used every time the logo is used for consistency. There are two dots between the letters to show that the letters are initials for Makeup Art Cosmetics. It could be argued that the two dots look like eyes, which could be interpreted as beauty being in the eye of the beholder.

Mac's Identity

Mac's identity is all about self expression, individuality and creativity through makeup and self presentation. It is all about being exactly who you want to be and not hiding behind stereotypes or what people expect you to be like. Mac is also all about being confident and free within yourself and your makeup skills. Mac was originally launched because of the limited colours at the time and the co-founders wanted to create products that makeup artists could use to create vibrant and colourful looks for photography. All the celebrities they use are very creative and are looked up to because of their confidence to start new movements and create their own identity.