Friday, 1 April 2016

Rankin - Inspiration for Editorial Shoot

I was my final editorial shot to be very creative and avant-garde, with both the makeup and photography. I was to design and creative a beautiful makeup look but I also want to experiment with different photography and lighting options to create a stunning overall image. I wanted to do some research into one of my favourite fashion photographers, Rankin, to get some inspiration for my own shoot. 

Rankin
Rankin, Self Portrait
DESIGNBOOM, 2012. john rankin: a focus on eyes [viewed 1st April 2016]. 
Available from: http://www.designboom.com/design/john-rankin-a-focus-on-eyes/
John Rankin Waddell, born in Glasgow in 1966, is a leading fashion and portrait photographer, known for his fearless creativity and undoable passion. After being expelled from his first school he went on to study photography at London College of Printing which he left to start up his own very successful monthly magazine, Dazed & Confused, with Jefferson Hack in 1992 which provided a platform for new up and coming designers, photographers and writers.

Rankin has been involved in various high profile marketing campaigns, including Nike, Swatch and Breakthrough Breast Cancer. He is known for challenging social norms and conventional beauty. He has worked with famous celebrities such as Naomi Campbell, Britney Spears and the Spice Girls and has shot covers for leading fashion magazines such as Vogue and Elle. He has created a respected name for himself within publishing by publishing fashion magazine AnOther Magazine in 2001 and AnOther Man in 2005; he has also published over 30 books. In 2011 he launched Rankin Film Productions, having become interested in directing music videos and short films, and in the same year returned to magazine publishing with a new magazine, The Hunger.


Rankin's Work


RANKIN. Beauty [viewed 1st April 2016].
Available from: http://rankin.co.uk/beauty/4767-33-065_f3_ext/
When I was scrolling through Rankin's portfolio this image immediately stood out to me! I love how dramatic and bold this image is with the model looking directly into the camera with an intense stare. I like that the background is completely black because it puts all the attention on the model and gives it a dark and mysterious feel. The model looks almost insane, with her choppy red hair, abstract makeup and she is wearing gloves with claws on the end which she has wrapped round her face. I really like the use of hands in this images because they frame the face which draws all attention it and her arms act as leading lines towards her face, again putting all focus on her face. Her hands creates a lot of mystery within the image, is she grabbing her face in horror or trying to hide it from something? I love the strong contrast between the very pale skin and the black background and gloves because it dramatises the image. I like that the colour scheme is very small, with the whole image either being black or white with then a pop of vibrant purple and electric pink, because it keeps the image from looking messy or overdone. The makeup is very dramatic, with the glossy black lips and the bold black eye makeup. This could either represent confidence and power or fear as it is not clear who the girl is hiding behind the makeup. I love how precise and beautifully blended the makeup is because everything looks so crisp and perfected, as if she is a doll. I love the drama in this image and I want to create an editorial image with the same impact as this to make people turn their heads.

WHITNEY, A., 2015. Rankin - Make-up [viewed 1st April 2016]. Available from: http://themoonknows.blogspot.co.uk/2015/03/rankin-make-up.html
This is another image that I think it just beautiful. I love the contrast between the dark shadows and bright highlights created by the lighting in this image because it dramatises the image and adds a sense of mystery as to why some parts have been put into the shadow. I also like that there is a shadow in the background because it could be assumed that it her own shadow or it could be interpreted as someone else's shadow hovering in the background. I like that the lighting gives the model's face some definition as the light coming from the right shapes the model's face, instead of there just being a light coming from the front as it can sometimes make the face look too flat. I like that the lighting accentuates her collar bones as it gives the model some definition and I like that just the eye on the left is in the light because it draws your attention to that area.  I was inspired by the bright and fun makeup in this image; however I was mostly inspired by the lighting. I think one light would have been used on the right because the brightest part of the image is on the right and then shadows have been cast on the left is there is anything blocking the light. The shadow on the left may have also been caused by the light being blocked by the model. I think a reflector has been used on the left because the left side of the model's face isn't completely blacked out and you can still see some detail. I like the use of hand in this image because it could be interpreted in different ways, either that the model is intending to self harm or that she is trying to protect herself etc. I want to create an image that isn't straight forward, I want to make people have to question certain things and the message behind it. The makeup here is very bright and colourful which inspires me to experiment more with colour. It also inspires me to be more creative with the positioning and technique I use with makeup and to see the face as more of an empty canvas with unlimited options.

BOUTIQUEMAGS, 2016. Andrew Gallimore By Rankin [viewed 1st April 2016].
Available from: https://boutiquemags.com/products/andrew-gallimore-by-rankin
This photo stood out to me because of the photography and editing more than the makeup. I am not a great fan of the makeup because I don't think it shapes the face particularly well and because the whole face is covered in bright, but washy makeup, it almost loses the human aspect of the face, making the audience disconnect form the photo emotionally. However I do like that a black background has been used because it gives a sense of mystery and uncertainty to what is lurking in the background, but it also puts full attention on the model. I like how two very different facial expressions are used as it could represent his different personalities or it could be an out of body experience etc. I think this would have been created by using double exposure; however the images could also have been layered manually. I may include a similar effect in my editorial shoot, using double exposure to create an underlying meaning.


Resources:
RANKIN, 2016. Bibliography [viewed 1st April 2016]. Available from: http://rankin.co.uk/biography/

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